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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Infektionskrankheit"
~subject:"Innovation"
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Infektionskrankheit
Innovation
Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
14
Arzneimittelmarkt
13
Pharmaceutical market
13
Brand
9
USA
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United States
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
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Pharmacology
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Pharmakologie
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Elderly people
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Generic drugs
6
Generika
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Ältere Menschen
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Beziehungsmarketing
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Brand management
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Direct-to-consumer advertising
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Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
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Pharmaceutical marketing
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Relationship marketing
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Confidence
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Gesundheitskosten
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Dalla Valle, Alessandra
1
Furlan, Claudia
1
Guidoli, Mariangela
1
Gupta, Sachin
1
Guseo, Renato
1
Mehralian, Gholamhossein
1
Mortatino, Cinzia
1
Patel-Dovlatabadi, Payal
1
Rasekh, Hamid Reza
1
Sengupta, Sanjit
1
Tayeba, Hossein
1
Wang, Hui-ming Deanna
1
Yousefi, Nazila
1
Yu, Yu
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
29
Journal of health economics
24
NBER Working Paper
23
Discussion paper series / IZA
22
Working paper / National Bureau of Economic Research, Inc.
21
Research paper
17
The European journal of health economics : HEPAC ; health economics in prevention and care
16
CESifo working papers
15
Health economics
15
Research policy : policy, management and economic studies of science, technology and innovation
14
Technological forecasting & social change : an international journal
11
Discussion papers / CEPR
10
IZA Discussion Paper
8
The European journal of health economics
8
Forum for health economics & policy : an evolving collection of symposia on important health care issues
7
International journal of industrial organization
7
Working paper
6
Economics letters
5
European journal of operational research : EJOR
5
GLO discussion paper
5
International journal of health economics and management
5
Journal of open innovation : technology, market, and complexity
5
Manufacturing & service operations management : M & SOM
5
Oxford review of economic policy
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Research papers / South Centre
5
The review of economics and statistics
5
BREAD working paper
4
Health economics review
4
Health marketing quarterly
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Technology analysis & strategic management
4
The journal of world intellectual property
4
African journal of science, technology, innovation & development : AJSTID
3
American Journal of Health Economics : AJHE official journal of the American Society of Health Economists
3
Applied economics
3
Applied economics letters
3
Discussion paper
3
Discussion paper / Centre for Economic Policy Research
3
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1
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
Saved in:
2
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
3
Information sources and adoption of vaccine during pandemics
Sengupta, Sanjit
;
Wang, Hui-ming Deanna
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 357-370
Persistent link: https://www.econbiz.de/10010460794
Saved in:
4
Factors associated with physicians' prescribing behavior for treatment of influenza in the USA
Patel-Dovlatabadi, Payal
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010365486
Saved in:
5
Pioneering advantage in generic drug competition
Yu, Yu
;
Gupta, Sachin
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 126-150
Persistent link: https://www.econbiz.de/10010388964
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