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~isPartOf:"International journal of product lifecycle management : IJPLM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Aaker, David A."
~person:"Claycamp, Henry J."
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Search: subject:"Produktgestaltung"
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Produktgestaltung
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Aaker, David A.
Claycamp, Henry J.
Savino, Matteo Mario
4
Mazza, Antonio
3
Urban, Glen L.
3
Bedolla, Joel Sauza
2
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Luo, Lan
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International journal of product lifecycle management : IJPLM
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
A measure of brand acceptance
Aaker, David A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
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2
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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