Brand-features congruence mapping
[von] Paul E. Green, Yoram Wind, and Henry J. Claycamp
| Year of publication: |
1975
|
|---|---|
| Authors: | Green, Paul E. ; Wind, Yoram ; Claycamp, Henry J. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 12.1975, 3, p. 306-313
|
| Subject: | Produktgestaltung |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002539368