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~isPartOf:"International journal of product lifecycle management : IJPLM"
~isPartOf:"Journal of marketing research : JMR"
~person:"Claycamp, Henry J."
~person:"Urban, Glen L."
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Search: subject:"Produktgestaltung"
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Produktgestaltung
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Claycamp, Henry J.
Urban, Glen L.
Savino, Matteo Mario
4
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3
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2
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International journal of product lifecycle management : IJPLM
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Prentice-Hall international series in management
1
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ECONIS (ZBW)
4
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1
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
Saved in:
2
Evolutionary model building
Urban, Glen L.
;
Karash, Richard
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 62-66
Persistent link: https://www.econbiz.de/10002943383
Saved in:
3
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Journal of marketing research : JMR
6
(
1969
)
1
,
pp. 40-47
Persistent link: https://www.econbiz.de/10002943395
Saved in:
4
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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