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~isPartOf:"International journal of product lifecycle management : IJPLM"
~isPartOf:"Research technology management : RTM"
~isPartOf:"SpringerLink / Bücher"
~person:"Gassmann, Oliver"
~subject:"Multinationales Unternehmen"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of product lifecycle management : IJPLM
Research technology management : RTM
SpringerLink / Bücher
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness
Zeschky, Marco B.
;
Winterhalter, Stephan
;
Gassmann, Oliver
- In:
Research technology management : RTM
57
(
2014
)
4
,
pp. 20-27
Persistent link: https://www.econbiz.de/10010383864
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