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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~person:"Sharma, Piyush"
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Brand management
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Innovation
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Consumer behaviour
20
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20
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De Chernatony, Leslie
Huarng, Kun-Huang
Melewar, T. C.
Sharma, Piyush
Cheng, T. C. E.
23
Ko, Eunju
16
Gunasekaran, Angappa
13
Lai, Kee-hung
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Choi, Tsan-Ming
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Veloutsou, Cleopatra
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Zhao, Xiande
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Gupta, Suraksha
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Hunt, Shelby D.
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Merrilees, Bill
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Valette-Florence, Pierre
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Wong, Christina W. Y.
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Yeung, Andy C. L.
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Foroudi, Pantea
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Huo, Baofeng
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Kim, Kyung Hoon
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Laroche, Michel
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Chiappetta Jabbour, Charbel José
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Diamantopoulos, Adamantios
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Glock, Christoph H.
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Govindan, Kannan
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Huang, George Q.
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Roper, Stuart
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Duan, Yunlong
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Li, Ling
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Parida, Vinit
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Spielmann, Nathalie
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Subramanian, Nachiappan
6
Teng, Lefa
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
European journal of marketing : EJM
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
International studies of management and organization
5
The marketing review
5
The journal of brand management : an international journal
4
Marketing intelligence & planning
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
The journal of services marketing
3
Corporate reputation review
2
International marketing review
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of Asia Pacific business
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
2
Dark side of business-to-business (B2B) relationships
Sharma, Piyush
;
Kingshott, Russel
;
Leung, Tak Yan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
Saved in:
3
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
4
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
5
Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Shen, Jianfu
;
Ng, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
Saved in:
6
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
7
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
8
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
9
Customer engagement and relationships in multi-actor service ecosystems
Sharma, Piyush
;
Jain, Kokil
;
Kingshott, Russel P. J.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 487-494
Persistent link: https://www.econbiz.de/10012417370
Saved in:
10
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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