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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Scheduling"
~type:"article"
~type_genre:"Article in journal"
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Brand management
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2,370
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2,369
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2,031
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2,029
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1,011
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
937
International journal of production research
828
European journal of operational research : EJOR
668
The journal of brand management : an international journal
540
The journal of product & brand management
379
The journal of business & industrial marketing
360
Journal of retailing and consumer services
320
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258
Computers & operations research : and their applications to problems of world concern ; an international journal
220
Technological forecasting & social change : an international journal
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164
European journal of marketing : EJM
152
Journal of operations management
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Journal of business-to-business marketing
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
142
Energy economics
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Omega : the international journal of management science
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Transportation research / E : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of strategic marketing
134
Journal of the Academy of Marketing Science
134
Industrial and corporate change
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Journal of marketing
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Marketing intelligence & planning
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Cogent business & management
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International journal of hospitality management
119
Production and operations management : an international journal of the Production and Operations Management Society
116
International journal of technology management : IJTM
113
Psychology & marketing
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Management science : journal of the Institute for Operations Research and the Management Sciences
110
International journal of procurement management
109
Journal of marketing communications
107
The journal of product innovation management : an international publication of the Product Development & Management Association
106
International journal of logistics systems and management
104
IEEE transactions on engineering management : EM
98
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ECONIS (ZBW)
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41
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
42
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
43
Adoption of additive manufacturing : a survey of the role of knowledge networks and maturity in small and medium-sized Danish production firms
Haug, Anders
;
Wickstrøm, Kent Adsbøll
;
Stentoft, Jan
; …
- In:
International journal of production economics
255
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014282192
Saved in:
44
Adoption patterns and performance implications of Smart Maintenance
Bokrantz, Jon
;
Skoogh, Anders
- In:
International journal of production economics
256
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014302278
Saved in:
45
Analysis of factors affecting cross-boundary knowledge mobilization in agri-food supply chains : An integrated approach
Zhao, Guoqing
;
Chen, Huilan
;
Liu, Shaofeng
;
Dennehy, Denis
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014304079
Saved in:
46
Antecedents of circular manufacturing and its effect on environmental and financial performance : a practice-based view
Liu, Yanping
;
Farooque, Muhammad
;
Lee, Chang-Hun
;
Gong, Yu
- In:
International journal of production economics
260
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014310204
Saved in:
47
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
48
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
49
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
50
Bi-objective optimization for supply chain ripple effect management under disruption risks with supplier actions
Liu, Ming
;
Lin, Tao
;
Chu, Feng
;
Ding, Yueyu
;
Zheng, Feifeng
- In:
International journal of production economics
265
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014437574
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