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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~subject:"AHP-Verfahren"
~subject:"Distribution channel"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
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AHP-Verfahren
Distribution channel
Konsumentenverhalten
Werbewirkung
Direktmarketing
16
Direct marketing
15
Advertising
4
Advertising effects
4
Werbung
4
Marketing management
3
Marketingmanagement
3
Vertriebsweg
3
Beziehungsmarketing
2
Consumer behaviour
2
Einzelhandel
2
Game theory
2
Innovation
2
Personality psychology
2
Personalized advertising
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Retail trade
2
Spieltheorie
2
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2
AHP approach
1
Abnormal returns
1
Advertising appeals
1
Ankündigungseffekt
1
Announcement effect
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Bibliometrie
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8
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Baalbaki, Sally
1
Chiu, Su-Mei
1
Chung, Angie
1
Fennell, Patrick B.
1
Guzman, Francisco
1
Hastak, Manoj
1
Hopkins, Christopher D.
1
Lee, Kangbok
1
Leng, Mingming
1
Li, Guo
1
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1
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1
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Liu, Martin J.
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1
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1
Pasirayi, Simbarashe
1
Richey, Robert Glenn <Jr.>
1
Sethi, Suresh P.
1
Tran, Trang P.
1
Wang, Cuixia
1
Wang, Shiquan
1
Wang, Zi
1
Woo, Hongjoo
1
Yannopoulou, Natalia
1
Yuan, Ruizhi
1
Zhang, Hao
1
Zhang, Xuefeng
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International journal of production economics
Journal of business research : JBR
Health marketing quarterly
22
International journal of pharmaceutical and healthcare marketing : IJPHM
16
SpringerLink / Bücher
13
Direct marketing : an international journal
6
NBER working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing communications
5
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
4
Journal of advertising research
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing research : JMR
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Journal of retailing and consumer services
4
Kundenmanagement & Electronic Commerce
4
Leitfaden Online-Marketing ; [Bd. 1]
4
NBER Working Paper
4
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business economics : JBE
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
The marketing review
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Discussion papers
2
ERIM report series research in management
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Handbook of research on mobile marketing management
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the review of marketing communications
2
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ECONIS (ZBW)
8
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
3
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
4
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
5
Online market entry and channel sharing strategy with direct selling diseconomies in the sharing economy era
Li, Guo
;
Zhang, Xuefeng
;
Chiu, Su-Mei
;
Liu, Mengqi
; …
- In:
International journal of production economics
218
(
2019
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012132806
Saved in:
6
Choosing an online retail channel for a manufacturer : direct sales or consignment?
Wang, Cuixia
;
Leng, Mingming
;
Liang, Liping
- In:
International journal of production economics
195
(
2018
),
pp. 338-358
Persistent link: https://www.econbiz.de/10011802156
Saved in:
7
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
8
Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.
;
Hastak, Manoj
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
Saved in:
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