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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~isPartOf:"Omega : the international journal of management science"
~person:"Çengel, Özgür"
~subject:"Einzelhandel"
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Einzelhandel
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Customer analysis
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Çengel, Özgür
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International journal of production economics
Journal of marketing channels : ... distribution systems, strategy, and management
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Omega : the international journal of management science
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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