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~isPartOf:"International journal of production economics"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Psychology & marketing"
~person:"Stöttinger, Barbara"
~subject:"Markenführung"
~subject:"Produktpiraterie"
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Markenführung
Produktpiraterie
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Product counterfeiting
2
Austria
1
Brand
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Luxury goods
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Markenartikel
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Market research
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Stöttinger, Barbara
Penz, Elfriede
2
Smith, Michael D.
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Telang, Rahul
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International journal of production economics
Management information systems : mis quarterly
Psychology & marketing
Business horizons
2
Ethics in marketing : international cases and perspectives
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Marketing : ZFP ; journal of research and management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
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2
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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