Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Year of publication: |
2015
|
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Authors: | Stöttinger, Barbara ; Penz, Elfriede |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 4, p. 373-391
|
Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Luxusgüter | Luxury goods | Kaufentscheidung | Purchase decision |
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