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~isPartOf:"International journal of production economics"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Sales promotion"
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Advertising effects
Sales promotion
Verkaufsförderung
28
Consumer behaviour
18
Konsumentenverhalten
18
Lieferkette
12
Supply chain
12
Einzelhandel
9
Rabatt
9
Rebate
9
Retail trade
9
Preismanagement
7
Pricing strategy
7
Theorie
7
Theory
7
Gesundheitsvorsorge
6
Preventive care
6
Low-cost strategy
5
Niedrigpreisstrategie
5
Demand
4
Nachfrage
4
Beziehungsmarketing
3
Distribution channel
3
Inventory model
3
Lagerhaltungsmodell
3
Lieferantenmanagement
3
Online retailing
3
Online-Handel
3
Pricing
3
Prospect Theory
3
Prospect theory
3
Relationship marketing
3
Supplier relationship management
3
USA
3
United States
3
Vertriebsweg
3
Werbewirkung
3
Brand image
2
Customer satisfaction
2
Demand forecasting
2
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28
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28
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Chen, Youhua
2
Abolghasemi, Mahdi
1
Broekmeulen, R. A. C. M.
1
Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Choi, Sungchul
1
Delgado-Ballester, Elena
1
Demirag, Ozgun Caliskan
1
Deng, Huixin
1
Donselaar, Karel H. van
1
Eshragh, Ali
1
Fahimnia, Behnam
1
Guan, Xu
1
Ha, Young
1
Huang, Di
1
Huang, Weixiang
1
Hurley, Jason
1
Jiang, Yuanchun
1
Jiang, Yushi
1
Jin, Liyin
1
Jong, Ad de
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lennon, Sharron J.
1
Li, Jianbin
1
Li, Jiang
1
Li, Xinlan
1
Li, Zonghuo
1
Liu, Chun
1
Liu, Sandra S.
1
Liu, Yezheng
1
Massara, Fransesco
1
May, Jerrold
1
Mei, Wanxia
1
Meister, Talia
1
Melara, Robert D.
1
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1
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1
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Published in...
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International journal of production economics
Psychology & marketing
Journal of retailing and consumer services
64
Journal of business research : JBR
61
Journal of retailing
46
Journal of promotion management : JPM
43
Journal of marketing research : JMR
36
Journal of marketing
24
Marketing letters : a journal of research in marketing
22
Journal of promotion management : innovations in planning and applied research
21
European journal of operational research : EJOR
18
Journal of the Academy of Marketing Science
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
15
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
Health marketing quarterly
9
Journal of advertising research
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
European Journal of Marketing
8
The service industries journal
8
Company and customer relations
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Journal of strategic marketing
7
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ECONIS (ZBW)
28
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28
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date (oldest first)
1
Challenge or opportunity? : impact of a two-invoice mechanism on pharmaceutical supply chains with channel
promotion
Huang, Weixiang
;
Sang, Qingyuan
;
Zhou, Wenhui
;
Zhu, Han
- In:
International journal of production economics
270
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015049384
Saved in:
2
Coupon
promotion
and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
3
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
4
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
5
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
6
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
7
Demand forecasting in the presence of systematic events : cases in capturing sales promotions
Abolghasemi, Mahdi
;
Hurley, Jason
;
Eshragh, Ali
; …
- In:
International journal of production economics
230
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012388547
Saved in:
8
Cooperative
promotion
under demand uncertainty
Tsao, Yu-Chung
- In:
International journal of production economics
167
(
2015
),
pp. 45-49
Persistent link: https://www.econbiz.de/10011346609
Saved in:
9
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
10
Redesigning
promotion
strategy for e-commerce competitiveness through pricing and recommendation
Jiang, Yuanchun
;
Shang, Jennifer
;
Liu, Yezheng
;
May, Jerrold
- In:
International journal of production economics
167
(
2015
),
pp. 257-270
Persistent link: https://www.econbiz.de/10011346561
Saved in:
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