"Right" on the day : how the timing of date-specific promotions influences consumer responses
Huixin Deng, Liyin Jin, Qian Xu
| Year of publication: |
2022
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|---|---|
| Authors: | Deng, Huixin ; Jin, Liyin ; Xu, Qian |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 2, p. 429-440
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| Subject: | date-specific promotion | perceived warmth | persuasion knowledge | promotion | ulterior motive inference | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects | Werbung | Advertising | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21607 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796117