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~isPartOf:"International journal of production economics"
~person:"Maull, Roger"
~subject:"Platform strategy"
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Platform strategy
Bundling strategy
1
Business services
1
Complex services
1
Consumer behaviour
1
Consumer choice
1
Contextual variety
1
Defence industry
1
Dienstleistung
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Konsumentenverhalten
1
Leistungsbündel
1
Lieferkette
1
Mass Customization
1
Mass customization
1
Outcome-based service
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Rüstungsindustrie
1
Service industry
1
Service quality
1
Services
1
Servitization
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Supply chain
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Tailoring strategy
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Unternehmensdienstleistung
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Viable service systems
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Maull, Roger
Ng, Irene
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Pogrebna, Ganna
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Scharf, Kimberly A.
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International journal of production economics
International Journal of Production Economics
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Contextual variety, internet-of-things and the choice of tailoring over platform : mass customisation strategy in supply chain management
Ng, Irene
;
Scharf, Kimberly A.
;
Pogrebna, Ganna
;
Maull, …
- In:
International journal of production economics
159
(
2015
),
pp. 76-87
Persistent link: https://www.econbiz.de/10010479249
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