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~isPartOf:"International journal of production research"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of retailing"
~person:"Ratchford, Brian Thomas"
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Ratchford, Brian Thomas
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International journal of production research
International journal of retail and distribution management
Journal of retailing
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ECONIS (ZBW)
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Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
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2
Pure components versus pure bundling in a marketing channel
Girju, Marina
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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