Pure components versus pure bundling in a marketing channel
Year of publication: |
2013
|
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Authors: | Girju, Marina ; Prasad, Ashutosh ; Ratchford, Brian Thomas |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 4, p. 423-437
|
Subject: | Bundling | Product strategies | Retailing | Channels | Pricing | Vertriebsweg | Distribution channel | Leistungsbündel | Bundling strategy | Theorie | Theory | Preismanagement | Pricing strategy | Einzelhandel | Retail trade |
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