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~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing"
~person:"Bawa, Kapil"
~person:"Inman, Jeffrey"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
2
Loyalty program
2
USA
2
United States
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Consumer behaviour
1
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Ladengeschäft
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Ladengestaltung
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Mobile Marketing
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International journal of production research
Journal of marketing
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ECONIS (ZBW)
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The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
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2
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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