Analyzing incremental sales from a direct mail coupon promotion
Year of publication: |
1989
|
---|---|
Authors: | Bawa, Kapil |
Other Persons: | Shoemaker, Robert W. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 53.1989, 3, p. 66-78
|
Subject: | Verkauf | Selling | Rabatt | Rebate | Kundenbindungsprogramm | Loyalty program | USA | United States |
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