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~isPartOf:"International journal of production research"
~isPartOf:"Journal of marketing"
~person:"Mahar, Stephen"
~person:"Wansink, Brian"
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Kundenbindungsprogramm
2
Loyalty program
2
Beziehungsmarketing
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Consumer behaviour
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flyer customisation
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International journal of production research
Journal of marketing
MSI reports : working paper series
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Using transaction data and product margins to optimise weekly flyers
Mahar, Stephen
;
Wright, P. Daniel
;
Salzarulo, Peter A.
; …
- In:
International journal of production research
59
(
2021
)
10
,
pp. 3185-3201
Persistent link: https://www.econbiz.de/10012516788
Saved in:
2
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
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