Using transaction data and product margins to optimise weekly flyers
Year of publication: |
2021
|
---|---|
Authors: | Mahar, Stephen ; Wright, P. Daniel ; Salzarulo, Peter A. ; Iacocca, Kathleen |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 10, p. 3185-3201
|
Subject: | analytics | flyer customisation | optimisation | retail | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing |
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