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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Subject
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Brand image
Brand loyalty
Konsumentenverhalten
Persönlichkeitspsychologie
Werbung
Brand management
748
Markenführung
748
Consumer behaviour
504
Markenimage
435
Brand
306
Markenartikel
298
Beziehungsmarketing
157
Relationship marketing
157
Social Web
116
Social web
116
Internet marketing
94
Online-Marketing
94
Luxury goods
90
Luxusgüter
90
Advertising effects
64
Werbewirkung
64
Marketing management
56
Marketingmanagement
56
Brand equity
46
Einzelhandel
46
Personality psychology
46
Retail trade
46
Social media
44
Advertising
43
Branding
43
Customer integration
39
Kundenintegration
39
International marketing
33
Internationales Marketing
33
Emotion
31
Corporate reputation
30
Firmenimage
30
Corporate Social Responsibility
28
Corporate social responsibility
28
Customer satisfaction
28
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Online availability
All
Undetermined
480
Free
11
Type of publication
All
Article
595
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
596
Aufsatz in Zeitschrift
596
Conference paper
6
Konferenzbeitrag
6
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
All
English
596
Author
All
Ko, Eunju
10
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
6
Melewar, T. C.
6
Merchant, Altaf
6
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Roy, Sanjit
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Diallo, Mbaye Fall
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roper, Stuart
4
Rose, Gregory
4
Seo, Yuri
4
Septianto, Felix
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
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Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of retail & distribution management
Journal of business research : JBR
The journal of brand management : an international journal
361
The journal of product & brand management
340
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
92
Journal of marketing communications
91
International journal of hospitality management
86
SpringerLink / Bücher
84
Marketing intelligence & planning
79
Journal of strategic marketing
74
Journal of promotion management : innovations in planning and applied research
69
International journal of advertising : the review of marketing communications
66
Journal of the Academy of Marketing Science
64
Journal of marketing management : MM
61
Marketing letters : a journal of research in marketing
61
The IUP journal of brand management : IJBRM
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of international consumer marketing
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing
58
Journal of promotion management : JPM
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Cogent business & management
54
Journal of global marketing
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
47
Tourism management : research, policies, practice
46
European journal of marketing
45
Journal of travel and tourism marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of contemporary hospitality management
39
Journal of international marketing
39
Journal of marketing research : JMR
39
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Source
All
ECONIS (ZBW)
596
Showing
1
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10
of
596
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date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
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