//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
4
Selling
4
Verkauf
4
Brand
3
Markenartikel
3
Salespeople
3
Verkaufspersonal
3
Brand image
2
Firm performance
2
Performance measurement
2
Performance-Messung
2
Simulation
2
Transaction costs
2
Transaktionskosten
2
Unternehmenserfolg
2
Absatz
1
Altruism
1
Altruismus
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
B2B marketing
1
B2B services marketing
1
Beschwerdemanagement
1
Brand attachment theory
1
Brand retention
1
Bundling strategy
1
Business marketing
1
Business services
1
Business-to-Business (B2B)
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Aufsatz im Buch
1
Book section
1
Language
All
English
2
Author
All
Lilien, Gary L.
1
Srivastava, Rajendra Krishan
1
Worm, Stefan
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Industrial marketing management : the international journal for industrial and high-tech firms
48
The journal of business & industrial marketing
12
Journal of business research : JBR
9
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Economic research
1
European journal of marketing
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
2
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->