Impact of component supplier branding on profitability
Stefan Worm; Rajendra K. Srivastava
| Year of publication: |
2014
|
|---|---|
| Authors: | Worm, Stefan ; Srivastava, Rajendra Krishan |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 31.2014, 4, p. 409-424
|
| Subject: | Business-to-business brands | Ingredient branding | Component supplier branding | Brand performance | Financial performance | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Markenartikel | Brand | Unternehmenserfolg | Firm performance | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing | Automobilzulieferindustrie | Automotive supplier industry | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011280167