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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Italian journal of marketing : ITJM"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Warlop, Luk"
~subject:"Brand management"
~subject:"Brand strategy"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Brand strategy
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
14
Markenführung
5
Advertising
3
Beziehungsmarketing
3
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Virales Marketing
3
Werbung
3
Advertising effects
2
Behavioral economics
2
Brand extension
2
Dienstleistungsqualität
2
Luxury goods
2
Luxusgüter
2
Markentransfer
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Social Marketing
2
Social Web
2
Social marketing
2
Social web
2
Verhaltensökonomik
2
Werbewirkung
2
Advice giving
1
Anreiz
1
Augmented brand associations
1
Brand equity
1
Brand extensions
1
Brand identity
1
Brand image change
1
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Article
14
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Aufsatz in Zeitschrift
15
Collection of articles of several authors
1
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1
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English
15
Author
All
De Angelis, Matteo
Nguyen, Hang T.
Warlop, Luk
Gijsbrechts, Els
9
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
De Canio, Francesca
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Guido, Gianluigi
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Marchand, André
3
Mittal, Vikas
3
Piper, Luigi
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Italian journal of marketing : ITJM
Journal of business research : JBR
5
Psychology & marketing
5
Journal of marketing research : JMR
4
European journal of marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Tijdschrift voor economie en management
1
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ECONIS (ZBW)
15
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1
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
2
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
5
Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes
;
Stiassny, Alfred
;
Kolos, Krisztina
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
Saved in:
6
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
9
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
10
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
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