Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Rumen Pozharliev, Willem Verbeke, Matteo De Angelis, Ruud Van Den Bos, Paolo Peverini
| Year of publication: |
2021
|
|---|---|
| Authors: | Pozharliev, Rumen ; Verbeke, Willem J. M. I. ; De Angelis, Matteo ; Bos, Ruud van den ; Peverini, Paolo |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 1/2, p. 103-127
|
| Subject: | Luxury goods | Testosterone | Social status | Reward experience | Advertising | Luxusgüter | Konsumentenverhalten | Consumer behaviour | Werbung | Sozialer Status | Werbewirkung | Advertising effects |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00023-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012583873