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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Italian journal of marketing : ITJM"
~subject:"Brand management"
~subject:"Brand strategy"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Brand strategy
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
332
Markenführung
104
Theory
104
Theorie
103
Beziehungsmarketing
83
Relationship marketing
83
Brand image
75
Markenimage
75
Marketing management
72
Marketingmanagement
72
Brand
70
Markenartikel
69
Online-Marketing
60
Advertising
57
Advertising effects
55
Werbewirkung
55
Werbung
53
Innovation
51
Social Web
51
Social web
51
USA
51
United States
51
Marketing
48
Market research
47
Marktforschung
47
Preismanagement
38
Pricing strategy
38
New product development
37
Produktentwicklung
37
Virales Marketing
37
Einzelhandel
35
Retail trade
35
Customer satisfaction
34
Experiment
34
Kundenzufriedenheit
33
Distribution channel
26
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Undetermined
253
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24
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Article
409
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
411
Collection of articles of several authors
7
Sammelwerk
7
Case study
1
Fallstudie
1
Language
All
English
411
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
8
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Skiera, Bernd
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Chan, Eugene Y.
3
De Angelis, Matteo
3
De Canio, Francesca
3
Dewitte, Siegfried
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Guido, Gianluigi
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Marchand, André
3
Mittal, Vikas
3
Nguyen, Hang T.
3
Piper, Luigi
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
Yildirim, Gokhan
3
Abou Nabout, Nadia
2
Ailawadi, Kusum L.
2
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Italian journal of marketing : ITJM
Journal of business research : JBR
2,726
Journal of retailing and consumer services
2,085
International journal of production economics
2,028
International journal of production research
1,696
European journal of operational research : EJOR
1,204
International journal of hospitality management
862
International journal of consumer studies
772
Psychology & marketing
728
Transportation research / E : an international journal
715
The journal of brand management : an international journal
646
Management science : journal of the Institute for Operations Research and the Management Sciences
618
Small business economics : an entrepreneurship journal
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
Technological forecasting & social change : an international journal
534
Industrial marketing management : the international journal for industrial and high-tech firms
527
Cogent business & management
517
International journal of logistics systems and management
498
The journal of product & brand management
498
Asia Pacific journal of marketing and logistics
468
European journal of marketing : EJM
439
Tourism management : research, policies, practice
434
Omega : the international journal of management science
412
Journal of marketing research : JMR
405
Journal of marketing management : MM
403
International journal of logistics : research and applications
394
Journal of business ethics : JOBE
392
Journal of travel and tourism marketing
381
Journal of marketing communications
367
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
361
Journal of marketing
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
356
Journal of retailing
355
International journal of retail & distribution management
352
Journal of fashion marketing and management
347
International journal of entrepreneurship and small business
346
Supply chain management : an international journal
346
Journal of international consumer marketing
335
Journal of the Academy of Marketing Science
330
The international journal of logistics management
328
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Source
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ECONIS (ZBW)
411
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1
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411
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1
Does sustainable communication have an impact on international social media audiences? : a neuromarketing explorative study between Finland and Italy
Caratù, Myriam
;
Cherubino, Patrizia
;
Menicocci, Stefano
; …
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 21-54
Persistent link: https://www.econbiz.de/10014512431
Saved in:
2
Local value creation for developing business relationships : an SME case study in the pasta industry
Runfola, Andrea
;
Monteverde, Giulia
;
Picciotti, Antonio
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014566804
Saved in:
3
Sustainable packaging design and the consumer perspective : a systematic literature review
Branca, Generoso
;
Resciniti, Riccardo
;
Babin, Barry J.
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 77-111
Persistent link: https://www.econbiz.de/10014512452
Saved in:
4
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
5
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
6
Community and consumption relationships for consumers with recurring mobility
Scarano, Monica C.
;
Ariela, Mortara
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 451-470
Persistent link: https://www.econbiz.de/10014461345
Saved in:
7
Complementing human effort in online reviews : a deep learning approach to automatic content generation and review synthesis
Carlson, Keith
;
Kopalle, Praveen K.
;
Riddell, Allen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10014281898
Saved in:
8
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
9
Consumer-brand relationship in the phygital age : a study of luxury fashion
Bartoli, Chiara
;
Nosi, Costanza
;
Mattiacci, Alberto
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 429-450
Persistent link: https://www.econbiz.de/10014461342
Saved in:
10
Corporate heritage marketing to support the buyer-seller relationship initiation : the case of a small winery
Fraboni, Pier Franco Luigi
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 521-543
Persistent link: https://www.econbiz.de/10014461355
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