Sustainable packaging design and the consumer perspective : a systematic literature review
Year of publication: |
2024
|
---|---|
Authors: | Branca, Generoso ; Resciniti, Riccardo ; Babin, Barry J. |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2024.2024, 1, p. 77-111
|
Subject: | Consumer decision making | Design | Eco-friendly | Green marketing | Packaging | Sustainability | Nachhaltigkeit | Konsumentenverhalten | Consumer behaviour | Verpackung | Produktgestaltung | Product design | Öko-Produkt | Sustainable product | Bibliometrie | Bibliometrics | Nachhaltige Entwicklung | Sustainable development |
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