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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Yang, Zhiyong"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
25
Brand image
9
Markenimage
9
Markenführung
8
China
6
Cultural identity
6
Kulturelle Identität
6
Beziehungsmarketing
5
Relationship marketing
5
Ethnic group
4
Ethnische Gruppe
4
Online-Marketing
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Website
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28
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English
28
Author
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Bartikowski, Boris
De Angelis, Matteo
Nguyen, Hang T.
Yang, Zhiyong
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
15
Gupta, Suraksha
14
Oghazi, Pejvak
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Teng, Lefa
12
Filieri, Raffaele
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Geuens, Maggie
10
Kim, Kyung Hoon
10
Pereira, Vijay
10
Schlegelmilch, Bodo B.
10
Seo, Yuri
10
Spielmann, Nathalie
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Mattila, Anna S.
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Vrontis, Demetris
9
Adomako, Samuel
8
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
Psychology & marketing
4
Journal of marketing
3
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business and organizational excellence : a review of research & best practices
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of bank marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JBE
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of public policy & marketing
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Thunderbird international business review
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ECONIS (ZBW)
28
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong
;
Freling, Traci
;
Sun, Sijie
; …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
7
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
8
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
9
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
10
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
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