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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
17
Markenführung
8
Brand image
7
Markenimage
7
Beziehungsmarketing
5
Cultural identity
5
Kulturelle Identität
5
Relationship marketing
5
China
4
Ethnic group
4
Ethnische Gruppe
4
Online-Marketing
4
Website
4
Brand equity
3
Globalisierung
3
Globalization
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
United Kingdom
3
Virales Marketing
3
Website cultural congruity
3
Advertising
2
Brand
2
Brand loyalty
2
Brand strategy
2
Chinese (People)
2
Chinesen
2
Communication
2
Consumer culture positioning
2
Corporate Social Responsibility
2
Corporate reputation
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Corporate social responsibility
2
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17
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Article
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
19
Language
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English
19
Author
All
Bartikowski, Boris
De Angelis, Matteo
Nguyen, Hang T.
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Gupta, Suraksha
14
Oghazi, Pejvak
14
Valette-Florence, Pierre
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Teng, Lefa
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Filieri, Raffaele
10
Geuens, Maggie
10
Kim, Kyung Hoon
10
Seo, Yuri
10
Spielmann, Nathalie
10
Veloutsou, Cleopatra
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Mattila, Anna S.
9
Merchant, Altaf
9
Pereira, Vijay
9
Rana, Nripendra P.
9
Schlegelmilch, Bodo B.
9
Adomako, Samuel
8
Balabanis, George
8
Beatty, Sharon E.
8
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
Psychology & marketing
3
Journal of marketing research : JMR
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business and organizational excellence : a review of research & best practices
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Thunderbird international business review
1
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ECONIS (ZBW)
19
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11
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
12
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
13
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
14
The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris
;
Laroche, Michel
;
Jamal, Ahmad
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
Saved in:
15
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
16
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
17
Targeting without alienating on the Internet : ethnic minority and majority consumers
Bartikowski, Boris
;
Taieb, Besma
;
Chandon, Jean-Louis
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1082-1089
Persistent link: https://www.econbiz.de/10011440217
Saved in:
18
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
Saved in:
19
Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
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