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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Kannan, P. K."
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Kannan, P. K.
Lindgreen, Adam
28
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26
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21
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20
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of retailing
3
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2
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2
Journal of management information systems : JMIS
2
Marketing letters : a journal of research in marketing
2
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1
Information systems and e-business management : ISeB
1
Journal of international marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
13
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1
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
2
Reflections from (past) editors
Kannan, P. K.
;
Hung, Iris W.
;
Reinartz, Werner J.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 805-806
Persistent link: https://www.econbiz.de/10013191758
Saved in:
3
Introduction to the special section: research for the new normal
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 441-442
Persistent link: https://www.econbiz.de/10012494686
Saved in:
4
Modeling dynamics in crowdfunding
Kim, Chul
;
Kannan, P. K.
;
Trusov, Michael
;
Ordanini, Andrea
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 339-365
Persistent link: https://www.econbiz.de/10012212450
Saved in:
5
Leading IJRM on the path to prominence
Kannan, P. K.
;
Hung, Iris
;
Reinartz, Werner J.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012016486
Saved in:
6
A message from the incoming editor
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011956584
Saved in:
7
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
8
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
9
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
10
Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K.
(
contributor
)
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
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