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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Melé Carné, Domènec
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Sudhir, K.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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The American economic review
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Ifo-Schnelldienst
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of production economics
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Finance research letters
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Management science : journal of the Institute for Operations Research and the Management Sciences
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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Die Bank
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European economic review : EER
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
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International review of economics & finance : IREF
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ECONIS (ZBW)
6,386
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1
Acceptability lies in the eye of the beholder : self-other biases in GenAI collaborations
Celiktutan, Begum
;
Klesse, Anne-Kathrin
;
Tuk, Mirjam …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 496-512
Persistent link: https://www.econbiz.de/10015057516
Saved in:
2
AI on the street : context-dependent responses to artificial intelligence
Dorotic, Matilda
;
Stagno, Emanuela
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 113-137
Persistent link: https://www.econbiz.de/10015057428
Saved in:
3
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
4
Branded response to generic entry : detailing beyond the patent cliff
Hariharan, Vijay Ganesh
;
Landsman, Vardit
;
Stremersch, …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 567-588
Persistent link: https://www.econbiz.de/10015057567
Saved in:
5
Commentary: reimagining marketing education in the age of generative AI
Acar, Oguz Ali
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 489-495
Persistent link: https://www.econbiz.de/10015057510
Saved in:
6
Communicating with B2B buyers after "Dropping the Ball" : uUsing digital and non-digital communication formats to recover from salesperson transgressions
Mangus, Stephanie M.
;
Shi, Huanhuan
;
Folse, Judith Anne …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 194-219
Persistent link: https://www.econbiz.de/10015057433
Saved in:
7
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
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8
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
9
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
Saved in:
10
Consumers' multistage data control in technology-mediated environments
Zimmermann, Johanna
;
Martin, Kelly D.
;
Schumann, Jan Hendrik
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10015057194
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