Consumer preferences and firm technology choice
Year of publication: |
2024
|
---|---|
Authors: | Liu, Yi ; Yildirim, Pinar ; Zhang, Z. John |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 1, p. 41-55
|
Subject: | Channel design | Shopping technology | Technology investment | Konsumentenverhalten | Consumer behaviour | Technologiewahl | Technology choice | Technischer Fortschritt | Technological change | Vertriebsweg | Distribution channel | Theorie | Theory | Innovationsmanagement | Innovation management | Konsumentenpräferenzen | Consumer preferences |
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