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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The American economic review"
~person:"Makienko, Igor"
~subject:"Erwartungsnutzen"
~subject:"Theorie"
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Erwartungsnutzen
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Consumer behaviour
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Makienko, Igor
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The American economic review
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When and how should retailers rationalize the size and duration of price discounts?
Weathers, Danny
;
Swain, Scott D.
;
Makienko, Igor
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2610-2618
Persistent link: https://www.econbiz.de/10011399623
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