When and how should retailers rationalize the size and duration of price discounts?
Year of publication: |
2015
|
---|---|
Authors: | Weathers, Danny ; Swain, Scott D. ; Makienko, Igor |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 12, p. 2610-2618
|
Subject: | Price promotion | Theory-of-mind | Discount duration | Discount size | Retailer credibility | Rationales | Theorie | Theory | Rabatt | Rebate | Einzelhandel | Retail trade | Diskontierung | Discounting | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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