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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Konsumentenverhalten"
~subject:"Persönlichkeitspsychologie"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Beziehungsmarketing
Brand image
Brand loyalty
Konsumentenverhalten
Persönlichkeitspsychologie
Werbung
Brand management
699
Markenführung
699
Consumer behaviour
469
Markenimage
410
Brand
288
Markenartikel
281
Relationship marketing
149
Social Web
116
Social web
116
Internet marketing
93
Online-Marketing
93
Luxury goods
78
Luxusgüter
78
Advertising effects
63
Werbewirkung
63
Marketing management
51
Marketingmanagement
51
Personality psychology
45
Brand equity
44
Social media
44
Advertising
43
Branding
43
Customer integration
38
Kundenintegration
38
Emotion
31
International marketing
31
Internationales Marketing
31
Corporate reputation
27
Customer satisfaction
27
Firmenimage
27
Kundenzufriedenheit
27
Viral marketing
27
Virales Marketing
27
Corporate Social Responsibility
25
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Online availability
All
Undetermined
474
Free
11
Type of publication
All
Article
572
Type of publication (narrower categories)
All
Article in journal
572
Aufsatz in Zeitschrift
572
Conference paper
6
Konferenzbeitrag
6
Language
All
English
572
Author
All
Ko, Eunju
10
Valette-Florence, Pierre
9
Diamantopoulos, Adamantios
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
6
Melewar, T. C.
6
Merchant, Altaf
6
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Roy, Sanjit
5
Teng, Lefa
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Kim, Kyung Hoon
4
Mandler, Timo
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roper, Stuart
4
Rose, Gregory
4
Seo, Yuri
4
Septianto, Felix
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of brand management : an international journal
374
The journal of product & brand management
346
Journal of retailing and consumer services
267
European journal of marketing : EJM
102
SpringerLink / Bücher
102
Psychology & marketing
99
Asia Pacific journal of marketing and logistics
93
Journal of marketing communications
91
International journal of hospitality management
87
Marketing intelligence & planning
84
Journal of strategic marketing
80
Journal of promotion management : innovations in planning and applied research
71
Industrial marketing management : the international journal for industrial and high-tech firms
67
International journal of advertising : the review of marketing communications
66
Journal of the Academy of Marketing Science
66
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
62
The IUP journal of brand management : IJBRM
62
Journal of international consumer marketing
61
International journal of internet marketing and advertising : IJIMA
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of promotion management : JPM
57
Cogent business & management
55
International marketing review
55
Journal of global marketing
51
The journal of consumer marketing
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
International journal of consumer studies
48
Journal of fashion marketing and management
48
Tourism management : research, policies, practice
46
European journal of marketing
45
Journal of travel and tourism marketing
44
International journal of contemporary hospitality management
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
Journal of international marketing
40
Journal of marketing research : JMR
40
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ECONIS (ZBW)
572
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1
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572
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
The impact of Janus fit brand extensions on perceived brand innovativeness
Aspara, Jaakko
;
Frösén, Johanna
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
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