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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Brand image
Konsumentenverhalten
Werbung
Brand management
678
Markenführung
677
Consumer behaviour
450
Markenimage
397
Brand
279
Markenartikel
272
Beziehungsmarketing
143
Relationship marketing
143
Social Web
114
Social web
114
Internet marketing
91
Online-Marketing
91
Luxury goods
76
Luxusgüter
76
Advertising effects
61
Werbewirkung
61
Marketing management
50
Marketingmanagement
50
Brand equity
44
Social media
43
Advertising
42
Branding
42
Personality psychology
42
Persönlichkeitspsychologie
42
Customer integration
38
Kundenintegration
38
International marketing
31
Internationales Marketing
31
Emotion
30
Corporate reputation
27
Firmenimage
27
Brand loyalty
26
Customer satisfaction
26
Kundenzufriedenheit
26
Viral marketing
26
Virales Marketing
26
Corporate Social Responsibility
25
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Undetermined
451
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Article
530
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Article in journal
530
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530
Conference paper
5
Konferenzbeitrag
5
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English
530
Author
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Ko, Eunju
10
Diamantopoulos, Adamantios
8
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Melewar, T. C.
6
Merchant, Altaf
6
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Septianto, Felix
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Geuens, Maggie
3
Gijsbrechts, Els
3
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
The journal of brand management : an international journal
348
The journal of product & brand management
339
Journal of retailing and consumer services
263
European journal of marketing : EJM
100
Psychology & marketing
97
Asia Pacific journal of marketing and logistics
91
Journal of marketing communications
86
International journal of hospitality management
85
SpringerLink / Bücher
82
Marketing intelligence & planning
79
Journal of promotion management : innovations in planning and applied research
64
Marketing letters : a journal of research in marketing
61
International journal of advertising : the review of marketing communications
60
Journal of marketing management : MM
60
The IUP journal of brand management : IJBRM
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
Journal of international consumer marketing
58
Journal of strategic marketing
58
Journal of the Academy of Marketing Science
57
Journal of promotion management : JPM
56
International marketing review
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing
53
Cogent business & management
51
Journal of global marketing
51
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of fashion marketing and management
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
Tourism management : research, policies, practice
44
Journal of travel and tourism marketing
43
European journal of marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of retail & distribution management
40
International journal of contemporary hospitality management
39
Journal of international marketing
39
Qualitative market research : an international journal
39
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ECONIS (ZBW)
530
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81
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
82
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
83
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
84
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
85
Woke brand activism authenticity or the lack of it
Mirzaei, Abas
;
Wilkie, Dean C.
;
Siuki, Helen
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013194131
Saved in:
86
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
87
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
88
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
89
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
Saved in:
90
A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
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