Interactive voice assistants : does brand credibility assuage privacy risks?
Shilpi Jain, Sriparna Basu, Yogesh K Dwivedi, Sumeet Kaur
| Year of publication: |
2022
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|---|---|
| Authors: | Jain, Shilpi ; Basu, Sriparna ; Dwivedi, Yogesh Kumar ; Kaur, Sumeet |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 701-717
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| Subject: | Brand credibility | Hedonic | Perceived privacy risk | Perceived value | Social | Utility | Voice assistants | Datenschutz | Data protection | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194271