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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
20
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Advertising effects
5
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5
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5
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Arsena, Ashley
2
Lee, Chang Han
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1
Cho, Yoon C.
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Floh, Arne
1
Goss, R. Justin
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1
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1
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1
Jung, Hong Seob
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Kardes, Frank R.
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
The international review of retail, distribution and consumer research
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
International journal of advertising : the quarterly review of marketing communications
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
International journal of economics and financial issues : IJEFI
8
Marketing letters : a journal of research in marketing
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
6
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
International journal of retail & distribution management
4
Journal of service theory and practice
4
The American economic review
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Agrarian economy and rural development : trends and challenges : International Symposium : 13th edition
3
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
3
Designing and communicating experience
3
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
3
Eurasian business perspectives : proceedings of the 24th Eurasia Business and Economics Society Conference
3
International journal of quality and service sciences
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Paradoxien des Verbraucherverhaltens : Dokumentation der Jahreskonferenz 2017 des Netzwerks Verbraucherforschung
3
Repair, do-it-yourself and circular economy : alternative practices for sustainable consumption
3
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ECONIS (ZBW)
20
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1
Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir
;
Lowengart, Oded
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
Saved in:
2
Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki
;
Oh, Sangdo
;
Song, Sujin
;
Kim, Kyungok K.
; …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
Saved in:
3
Online shoppers' response to price comparison sites
Jung, Kwon
;
Cho, Yoon C.
;
Lee, Sun
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2079-2087
Persistent link: https://www.econbiz.de/10010400114
Saved in:
4
Antecedents and interrelationships of three types of pro-environmental behavior
Lee, Yong-ki
;
Kim, Young
;
Kim, Min-Seong
;
Choi, Jeang-gu
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2097-2105
Persistent link: https://www.econbiz.de/10010400112
Saved in:
5
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.
;
Pfeiffer, Bruce E.
;
Kardes, Frank R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Saved in:
6
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
7
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
8
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
9
Consumers telling consumption stories : word-of-mouth and retrospective evaluations
Cowley, Elizabeth
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10010379284
Saved in:
10
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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