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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Chen, Charlene Y."
~person:"Gedenk, Karen"
~subject:"Theory"
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Chen, Charlene Y.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Control deprivation motivates acquisition of utilitarian products
Chen, Charlene Y.
;
Lee, Leonard
;
Yap, Andy J.
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1031-1047
Persistent link: https://www.econbiz.de/10011770803
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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