Control deprivation motivates acquisition of utilitarian products
Year of publication: |
April 2017
|
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Authors: | Chen, Charlene Y. ; Lee, Leonard ; Yap, Andy J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2017, 6, p. 1031-1047
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Subject: | control | utilitarian consumption | problem-solving tendency | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Übernahme | Takeover | Theorie | Theory |
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