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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of education for business"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Grappi, Silvia"
~person:"Kemp, Elyria"
~person:"Postlewaite, Andrew"
~person:"Septianto, Felix"
~subject:"Emotion"
~subject:"Ethics"
~subject:"Fundraising"
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Emotion
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4
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4
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2
Advertising
1
Arbeitszufriedenheit
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Grappi, Silvia
Kemp, Elyria
Postlewaite, Andrew
Septianto, Felix
Rossiter, John R.
3
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Guido, Gianluigi
2
Honea, Heather
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of education for business
Marketing letters : a journal of research in marketing
Journal of business research : JBR
8
Journal of retailing and consumer services
6
PIER Working Paper
5
Working papers / Penn Institute for Economic Research
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
European journal of marketing
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Health marketing quarterly
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Journal of consumer behaviour : an international research review
2
Psychology & marketing
2
The journal of brand management : an international journal
2
The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Cowles Foundation discussion paper
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of pharmaceutical and healthcare marketing
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International journal of retail & distribution management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JBE
1
Journal of consumer marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of current issues and research in advertising : JCIRA
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Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the European Economic Association
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Journal of world business : JWB
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Marketing intelligence & planning
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The American economic review
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ECONIS (ZBW)
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1
Every ending is a new beginning : poignancy increases consumer preferences for self-made products
Septianto, Felix
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012939500
Saved in:
2
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
3
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
4
Emotions in the classroom : examining environmental factors and student satisfaction
Childers, Carla
;
Williams, Kim
;
Kemp, Elyria
- In:
Journal of education for business
89
(
2014
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10010403561
Saved in:
5
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
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