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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of financial economics"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Theorie"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Stulz, René M.
17
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Shleifer, Andrei
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11
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Warlop, Luk
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Woodside, Arch G.
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Yi, Youjae
10
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9
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John, Kose
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7
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7
Lerner, Joshua
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Harvard Graduate School of Business Administration / Division of Research
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Symposium on the Structure and Governance of Enterprise <1990, Cambridge, Mass.>
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of financial economics
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Southern economic journal
1,534
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International economic review
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Energy economics
1,502
Economic inquiry : journal of the Western Economic Association International
1,454
Journal of international economics
1,430
Journal of money, credit and banking : JMCB
1,430
International journal of industrial organization
1,417
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ECONIS (ZBW)
2,815
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Brand advertising competition across economic cycles
Özturan, Peren
;
Deleersnyder, Barbara
;
Ozsomer, Aysegul
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 325-343
Persistent link: https://www.econbiz.de/10015057460
Saved in:
6
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
7
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
8
Consumer preferences and firm technology choice
Liu, Yi
;
Yildirim, Pinar
;
Zhang, Z. John
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10015057188
Saved in:
9
Consumer responses to firm-owned devices in self-service technologies : insights from a data privacy perspective
Sohn, Stefanie
;
Schnittka, Oliver
;
Seegebarth, Barbara
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10015057198
Saved in:
10
Consumer-driven climate mitigation : exploring barriers and solutions in studying higher mitigation potential behaviors
Lembregts, Christophe
;
Cadario, Romain
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
3
,
pp. 513-528
Persistent link: https://www.econbiz.de/10015057557
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