//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising
150
Werbung
145
Advertising effects
106
Consumer behaviour
81
Konsumentenverhalten
81
Internet marketing
53
Online-Marketing
53
Brand management
26
Markenführung
26
Social Web
23
Social web
23
Brand image
19
Markenimage
19
advertising
14
Cultural identity
11
Kulturelle Identität
11
Marketing management
11
Marketingmanagement
11
Celebrity endorsement
10
Celebrity-Werbung
10
Viral marketing
10
Virales Marketing
10
Brand
9
International marketing
9
Internationales Marketing
9
Markenartikel
9
Emotion
8
USA
8
United States
8
social media
8
Marketing
6
Mobile communications
6
Mobilkommunikation
6
Psychology of advertising
6
Target group
6
Werbepsychologie
6
Zielgruppe
6
Bibliometrics
5
Bibliometrie
5
more ...
less ...
Online availability
All
Undetermined
94
Free
2
Type of publication
All
Article
106
Type of publication (narrower categories)
All
Article in journal
106
Aufsatz in Zeitschrift
106
Language
All
English
106
Author
All
Arora, Nilesh
2
Bang Nguyen Viet
2
Clement, Michel
2
Dekimpe, Marnik G.
2
DelVecchio, Devon
2
Desmarais, Fabrice
2
Dodoo, Naa Amponsah
2
Edeling, Alexander
2
Feng, Yang
2
Gijsenberg, Maarten J.
2
Guitart, Ivan A.
2
Hornikx, Jos
2
Jae, Haeran
2
Manyiwa, Simon
2
Rana, Meghna
2
Shen, Fuyuan
2
Srinivasan, Shuba
2
Stewart, Kristin
2
Um, Nam-hyun
2
Wu, Linwan
2
Yang, Jing
2
Zhu, Yi
2
Abbasi, Amir Zaib
1
Abou Nabout, Nadia
1
Abu Farha, Allam K.
1
Aileni, Vidyadhar Reddy
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali, Azmat
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Awale, Sushil
1
Backhaus, Max
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Bakir, Aysen
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Bayer, Emanuel
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
more ...
less ...
Source
All
ECONIS (ZBW)
106
Showing
1
-
10
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
7
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
8
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
9
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->