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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~person:"Abou Nabout, Nadia"
~person:"Manrai, Ajay K."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of business and economics
1
Journal of marketing research
1
Journal of retailing
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
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The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
Saved in:
2
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
3
Cross-cultural comparisons and explorations in advertising effectiveness and services marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011779358
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