The risk of programmatic advertising : effects of website quality on advertising effectiveness
Edlira Shehu, Nadia Abou Nabout, Michel Clement
| Year of publication: |
2021
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|---|---|
| Authors: | Shehu, Edlira ; Abou Nabout, Nadia ; Clement, Michel |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 3, p. 663-677
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| Subject: | Online Advertising Effectiveness | Programmatic Advertising | Website Quality | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012939494