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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~person:"Appel, Gil"
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Appel, Gil
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
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On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
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