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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~person:"Manrai, Ajay K."
~person:"Srinivasan, Shuba"
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Manrai, Ajay K.
Srinivasan, Shuba
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
HEC Paris research paper series
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and economics
1
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem
;
Pauwels, Koen
;
Kurt, Ahmet C.
;
Srinivasan, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
Saved in:
3
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
4
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
5
Cross-cultural comparisons and explorations in advertising effectiveness and services marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011779358
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