The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Year of publication: |
2021
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Authors: | Kurt, Didem ; Pauwels, Koen ; Kurt, Ahmet C. ; Srinivasan, Shuba |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 4, p. 817-837
|
Subject: | Firm value | Marketing signals | Marketing-finance interface | Product quality | Product warranty | Produktqualität | Unternehmenswert | Werbung | Advertising | Garantie | Warranty |
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