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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Internationales Marketing"
~subject:"Television advertising"
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Internationales Marketing
Television advertising
Advertising
87
Werbung
82
Advertising effects
52
Werbewirkung
52
Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
20
Online-Marketing
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Brand management
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Markenführung
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Psychology of advertising
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Comparison
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Guitart, Ivan A.
2
Hornikx, Jos
2
Bakir, Aysen
1
Brennan, Ross
1
Czarnecka, Barbara
1
Dhar, Tirtha
1
González, Jorge
1
Hervet, Guillaume
1
Heuvel, Jauke van den
1
Hill, John S.
1
Ho, Jason Y. C.
1
Janssen, Anne
1
Joo, Mingyu
1
Keegan, Warren J.
1
Keles, Serap
1
Kubat, Umut
1
Manrai, Ajay K.
1
Meurs, Frank van
1
O'Keefe, Daniel J.
1
Still, Richard R.
1
Stremersch, Stefan
1
Swaminathan, Vanitha
1
Um, Nam-hyun
1
Weinberg, Charles B.
1
Wilbur, Kenneth C.
1
Zhu, Yi
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of advertising : the quarterly review of marketing communications
14
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
7
International marketing review
6
Journal of advertising research
6
Journal of business research : JBR
6
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
CESifo working papers
3
Europäische Hochschulschriften / 5
3
International journal of consumer studies
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Young consumers : insight and ideas for responsible marketers
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
European journal of marketing : EJM
2
International journal of sports marketing & sponsorship
2
Journal of international consumer marketing
2
Journal of international marketing
2
Journal of marketing research
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Reihe Wirtschaftswissenschaften
2
Routledge studies in marketing
2
Schriften zu Marketing und Management
2
Schriften zum Marketing
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Advances in international marketing : a research annual
1
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ECONIS (ZBW)
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
3
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
4
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
5
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
6
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
7
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
8
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
9
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
10
Conducting research on international advertising : the roles of cultural knowledge and international research teams
Hornikx, Jos
;
O'Keefe, Daniel J.
- In:
Journal of global marketing
24
(
2011
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10009156353
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