Effects of TV advertising on keyword search
Year of publication: |
September 2016
|
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Authors: | Joo, Mingyu ; Wilbur, Kenneth C. ; Zhu, Yi |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 508-523
|
Subject: | Advertising | Search engine marketing | Television | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Werbung | Fernsehwerbung | Television advertising | Fernsehen |
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